Everyone is trying to find the best home business, make their million and retire.
Unfortunately, many people are disappointed when they do not find these types of businesses, however, there are many great opportunities available and entrepreneurs know that you must evaluate, experiment, and adjust as you try various ideas.
Developing great evaluation techniques can save a lot of time, energy, and money if you do your business evaluation properly.
They say that a project is made up of 80% planning and 20% actual work. If you plan a project properly, the project can be completed quickly and efficiently.
Much wasted time is avoided as a result and projects are completed on time and within budget. The same is true of developing home based businesses.
If you tried every business opportunity that came along, you would most likely waste a great deal of time and resources, only to find out that the business is not what you expected or you cannot generate the type of income that you require.
Applying the same general approach to evaluating businesses of all types that you would for a project assists many entrepreneurs to select only those projects that will meet their needs as well as be successful.
Planning a new project can be taken through 4 distinct phases.
Preliminary opportunity assessment, business definition, business design, business validation, and finally introduction are the major categories of evaluation that all projects should be taken through.
The opportunity assessment phase is a very rapid short duration activity that assesses the market size and value, the technical needs of the project and develops a high-level business plan.
A decision is made at this point regarding whether the opportunity is viable or not and whether further investment of time and resources are warranted.
Subsequent phases involve much more time and effort so it is important to properly evaluate all of your home business opportunities at this stage, weeding out the poorer ones allowing you to focus on the better opportunities.
The next 3 phases take the entrepreneur through progressive levels of detail, including business case assessment, sales development, market development, technical evaluation, trials all leading towards a decision to launch the business.
While all of this may seem overkill, many people have found out too late that they were involved in a losing opportunity and wished they had done a better evaluation at the beginning.
We plan to discuss the remaining phases in future articles to provide information about the activities that are considered in each phase.
Before revealing the tricks of the trades, there are a few myths and fallacies that need to be cleared up. These common marketing misconceptions could be obstacle to you profiting from your online business.
Email marketing is one of the most cost effective marketing methods today because virtually everyone uses email.
When you are filling out various forms for processing different transactions online your email address is always required.
A person without an email address is like a person without an online home, which is inexcusable for someone in this generation.
Direct Email marketing (Spam) campaigns can offend a lot of people. The secret way around this problem is through permission-based marketing or Opt-In.
The Real Deal with Building an Opt-In List
Here’s how you can benefit from the power of email marketing campaigns – building an Opt-In list.
Building an good Opt-In list is not a cake walk for everyone, particularly for the uninformed. Here is a rundown of tips on how you can succeed with Opt-In Email Marketing.
1. Strategic Data Collection
Capture the email address from your site visitors. This will help you to build your business and make sales skyrocket.
There are several tactics you can use to make people voluntarily provide you with their personal information. This will make it easier to get higher conversions.
Ask only for the Opt-In, with their first name and email addresses.
2. Good Implementation
The old saying holds true – ‘action speaks louder than words’. This easily translates to the difficulty people have when they go to execute their email marketing efforts.
There are various methods, often low-cost, around to help you build your Opt-In database.
Tracking your email marketing results is important. You can use special software to handle this aspect of your marketing. This will help you to keep track of where your Opt-Ins are coming from.
The following are the most widely used methods to leverage your Opt-In campaign without overspending:
1. Use a Squeeze Page.
This is an excellent tool for data collection and can providing you with fresh leads.
Offer a Bribe, or Free Offer in exchange for their email address. Use forms that collect your visitor’s name and email address.
2. You can use of print ads, brochures, TV, radio and direct mail.
These are the more traditional ways of marketing that still work to generate traffic to your site. You may want to ask for signups for email services.
Make your website more visible through these media. Offering a free newsletter and or a free product or service can work to get the email from your visitors.
3. Maximize your sales force.
An Affiliate Program can help you to benefit more from your email marketing campaign. Affiliates people with proper training on how to attract visitors can help you to get more Opt-In subscribers. 4. Don’t make your point of sale confusing.
Forms for signup located at the right spot on your Squeeze Page and other high-traffic pages can be very excellent ways for your business to collect email addresses.
Notification of upcoming sales or some free bonus can be enough to coax them to supply you with the information you need.
5. Conferences or trade shows can work, too.
Using Offline techniques can work well and should be used in addition to Online Methods. Giveaway offers or entries in a contest are a great incentive for people to volunteer their contact details.
These tactics should be applied with caution and you should focus on earning the trust of your Opt-In list instead of simply collecting data for your own benefit.
Always make sure that the forms and other methods that you use will not be too difficult to use for the subscriber. You don’t want people to not be annoyed during the signup process.
Armed with this information, you can’t go wrong building your opt-in list!
Google AdWords is the most powerful, cost-effective and simple marketing campaign you can use.
This article explains why….
1. Pay Per Click
Unlike traditional advertising, Google AdWords delivers marketers with a huge cost-effective advantage. Gone are the days of paying high prices for advertising that your potential customers might not see.
With Google AdWords you ONLY pay when a customers clicks on your advertisement and then visits your website.
What an advantage! Throw that “50% of advertising is wasted” quote straight into the trash where it belongs!
Just think about that for a moment. You only pay for the advertising when a customer visits your website. What more does a marketing manager want?!
2. Better Ads Pay Less
The Google brand is relevant. Google has blown away the competition because it delivers, better than anyone else, the most relevant content in the minimum time.
So when Google introduced Google AdWords it had to ensure that those paid advertisements were still going to be as relevant as the free or ‘organic’ listings.
Google rewards relevance. And it rewards marketers for the most relevant ads for any search term.
A successful Google AdWords will actually be placed higher than its competition but will probably be paying less.
How does that work?
Well, Google monitors the click-through rate (CTR) of each ad i.e. what percentage of browsers click on your advert. Those ads with the higher CTRs will pay less than competing ads. So, unlike Yahoo, marketers are encourage to create strong, relevant and effective AdWords by hitting them in the pocket.
My own campaign still has the same position on the page but actually costs some 75% less than the original cost. How? By delivering strong and relevant AdWords for each of the search terms. That’s good marketing management.
You can’t manage what you can’t measure. Previously, marketing managers have been had to manage the black art of return on marketing investment with little in the way of reliable figures on performance. With Google AdWords all that has changed.
Google provides you with a user-friendly marketing management system that is a breath of fresh air for marketing managers hot on marketing measurement.
The Google AdWords system allows the marketing manager to precisely measure the following:
1. Number of visitors
2. Cost per visitor
3. Cost per campaign
4. Cost per enquiry
5. Cost per sale
Wow! Now isn’t that useful?!
4. Free Advertising
Want free advertising? Who doesn’t? But how do you get free advertising with Google? Well, say you run a campaign and you achieve a 5% CTR.
That means that for every 100 page views 5 customers have clicked on your ad. That’s a good average CTR. However, don’t forget that on the other 95 page views your advert has been there in all its glory in front of your target audience. The customer can only click once! So remember that with Google AdWords you win even when you don’t!
How long does a traditional advertising campaign take to prepare, create and deliver? Weeks, months?
With Google AdWords you can have an effective Google ad in front of your target audience within 30 minutes. How about that?!
And you can choose to stop or pause that AdWords campaign at the click of a button.
So let’s recap. With Google AdWords, marketing managers have the ability to deliver effective marketing management through Google campaigns that are cost-effective, real-time (almost!) measurable and immediate.
For those who want to use affiliate marketing to make money online but are strapped financially, there are several no-cost ways to start earning commissions.
The methods are free but do require an investment of time to be successful. They generally are not as fast at generating commissions as paid advertising such as Google Adwords but are more of a gradual way of building income online.
Blogs are the most effective tool to earn affiliate commissions without incurring any expenses. Writing niche blogs around a specific topic that is keyword-rich tends to get ranked well in search engine results.
It’s important for a blog to be updated often and provide a feed to draw in traffic.
Posts to update a blog should be done every day. Anyone who runs out of ideas for updating his or her blog can find free articles on just about any topic in article directories. These free articles can be used as blog posts.
Feeds from other blogs can also be included in a blog to provide updated information. Having a interesting and frequently updated blog will recieve links from other sites and will get noticed by the search engines.
Writing articles and publishing them online is another no cost affiliate marketing technique. The articles can have an link to an affiliate site in them.
A good strategy I recommend though is a link to a blog or site with information related to or reviews of the affiliate site itself. Once an article is published it is often reprinted on many websites, blogs, and ezines all across the internet.
This alone will produce some targeted traffic. Oftentimes the articles will rank well in search engine results and also the links the articles generate help the affiliate site rank well.
Traffic exchanges are another free affiliate marketing method. With traffic exchanges one views other websites to gain credits which can be redeemed for traffic to their own site. Traffic exchanges are much less effective than blogs or articles.
There are two reasons for this. First of all exchange traffic is not targeted. Secondly, traffic from exchanges is from people who are mainly interested in generating hits to their own websites.
Even so, commissions can be made from traffic exchanges. The time spent on traffic exchanges should be much less than on blogs and articles though.
Placing advertising on free classified sites and ezines is another affiliate marketing tool.
Since there is usually a lot of others placing these free classifieds an ad should really stand out from the others and compel someone seeing the ad to click on it.
Using free affiliate marketing methods to make money online isn’t a way to “get rich quick”. It takes a lot of time writing and placing ads. If one works at it consistently especially blogging and writing articles they should be able to build a nice income over a period of several months and not have to spend any money doing it.