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Internet marketing is one of the fastest-growing and profitable businesses today. It is an excellent way for anyone to start a small business with little investment, no overhead, and high profit margins. Anyone can get up and running with an online business in hours. Sounds like an easy way to make money, doesn’t it? Compared to other offline small business ventures, it is.

Yet internet marketing failures still vastly outnumber those who have succeeded in internet marketing. For every story you hear of someone making $10,000 a month at internet marketing there are hundreds of untold stories of those who failed to make a profit or only made a few dollars and then quit. Why do so many fail when the potential to succeed is high?

1. Failure to plan – No matter what type of business you are running you need a business plan with well-defined goals. What are your short-term and long-term goals? What steps do you need to take to meet those goals? Write out your plan and review it frequently. You are running a small business. Treat it as one.
2. Failure to work the plan – So you already have a business plan? Are the following it? A plan means nothing if you don’t follow it. Work the plan every single day. Revise it if necessary but don’t detract from it.
3. Making goals too big early on – Many internet marketing failures try to do too much too fast. You are not going to create the ultimate web site for dog lovers overnight. Start small with dog training tips and add content daily. Those 1,000+ page web sites took months or years to build, so will yours.
4. Lack of knowledge – Would you be a successful plumber without knowing anything about plumbing? No. Then to be a successful internet marketer you need to learn internet marketing. Find a successful mentor willing to help you and you will be way ahead of the crowd.
5. Not investing in your business – You won’t get any support or very much web traffic on with a free web host. Many times, the best ebooks, scripts, and tools are the ones that cost money. You can run an online business for next to nothing but
   you’ll achieve faster and more profitable results by investing in the right tools.
6. “If I build it, they will come” – You can have the most comprehensive and informative website on natural healing in the world but if you don’t promote your site and work to drive traffic to it no one will know about it. There are many ways to drive traffic to your website. You should be using several of them.
7. Lack of patience – You will not be making $10,000 a month when you start. Internet marketing is not a get rich quick scheme. It takes time and testing to build your web traffic and increase your conversion rate. In the beginning you might actually lose money and this is when too many people give up without giving their business time to grow.
8. Wrong niche – So you wrote that ebook on underwater basket weaving and you’re wondering why nobody is buying it? Find a niche but make sure it’s profitable first. Too many times people create the product first then try to figure out how to sell it. Find out what the people want then give or sell it to them.
9. No Uniqueness – There are a million low carb diet books out there, what makes yours so unique? Why should I buy your widget when Bob’s widgets are just as good and he’s been selling widgets a lot longer than you? Stand out from the crowd and get noticed. Know your competition and do what they do better or do something totally different.
10. Lack of commitment – To be successful, you must be committed to success. Behind every success story there are many hours of work and dedication. You’ll need drive and determination if you want to be the next internet success story everyone is talking about.

Getting a website up and running can be difficult. Here’s a few tips to get you started…

Choosing a domain name

To begin the creation of your website you will need to come up with a domain name or website addresss. Try to get an address that has specific keywords for what your business or website is about. This will make it easier to remember and will also benefit with keywords searched for on search engines. There are a lot of additional domain extensions to choose from .com .co.uk .co.nz .net .biz .tv  etc.. A new domain extension is recently available .ws (WorldSite or WebSite) Try this domain name extension as there may be more names available than the .com’s.

Top 5 Tips:

* Make the address easy to remember.
* Choose an original domain thats reflects what you are about.
* Include keywords in the domain for what your site or business is about.
* Decide what domain extension to use (.com .ws etc.) a local or international domain.
* Buy multiple domains if required. Similar wording for the domain names.

Setting up hosting for you domain

Once you have your domain name, you can signup with a hosting account web server. There are many hosting account deals out there on the web. Search around for something suitable for your website and business. It can sometimes be best to get a hosting account that is within your country. There are even hosting deals called ‘resellers accounts’ where you can create hosting for unlimited domains plus divide and sell webspace!

Top 5 Tips:
* Search online for an appropriate hosting provider.
* Choose hosting that is within your country.
* Check details for MB allowance, email accounts, databases etc.
* See if the hosting account has an easy to use control panel.
* Decide if you want to run a ‘hosting resellers account’.

Designing your website

If you have the skills you can design your website yourself by learning HTML or use web design software. Otherwise hire a web site designer to create your site. If you design yourself, there is a range of software available that is freeware and shareware, although we recommend buying Macromedia Studio 8 as a professional web design package.

You can take shortcuts in your design by using web site templates. Pre-designed sites that have navigation and colour schemes already created. These can save hours of time, lots of money and make your websites easier and enjoyable to design. 1000′s of free and professional templates are available on the internet.

Top 5 Tips:
* Create the website yourself or hire a designer.
* Choose suitable design software.
* Surf the internet to get ideas and learn from other websites.
* Use free or professional website templates.
* Search for free scripts and tools.

Google Adsense

Google adsense is a great way to earn money online and add content to your web site. Google makes it easy for website designers to display relevant Google ads on their site. Because the ads match your keywords and content, your visitors have will be interested in the links, plus you will profit from the links they click on. It’s as simply as that. You can also make extra money by referring others to the program. The first time they make $100US, your account is credited with $100US. Additional to this you can be credited $1 for every download and install of the Firefox web browser.

Top 5 Tips:
* Use text ad units for best results.
* Blend link colours to match your site.
* Place the google ads amongst content.
* Have links for referral signups.
* Place ads on all your pages and websites.

Join an affiliate program

Affiliate programs are a great way to make money online. You simply have links to products and services on your website. Once a visitor makes a purchase through your link your can receive some great commissions on sales or even simply by people clicking on your links.

Top 5 Tips:

* Signup to a selected few good programs.
* Create your own affiliate program for your products.
* Signup with Google Adsense to create profit fast and easy.
* Create multiple streams of income on different sites.
* Use your mailing lists to advertise your affiliate programs.